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6 Reasons Exterior Painting Can Help You Sell Your Home

April 26th, 2024 | 5 min read

By Kaylea Kuhlman

Creamy white painted house with sold sign in front yard.

Are you looking to sell your home? Or maybe you simply want to enhance its curb appeal and overall value? One of the most effective ways to achieve these goals is by investing in exterior painting. 

Your home's exterior is the first thing potential buyers see, whether they are looking at it in person or on an online listing. The exterior of your home is a significant first impression. By giving your home a fresh coat of paint, you can not only attract more buyers but also increase its market value.

Brush & Roll Painting is a premier exterior painting company in Omaha, NE. We have painted thousands of exteriors since 1996. We offer a 2-9-year warranty, depending on the paint that is chosen, which is transferable to new owners.

In this article, we will discuss the 6 main reasons that exterior home painting can help you sell your home and add to its value. By reading this article, you can be better prepared to decide if you should have the exterior of your home painted before you sell.

1. Boost Exterior Home Curb Appeal

Exterior of home with grey siding, dark roof and white garage doors. Pine trees and green grass around the home.

Imagine driving up to a house with fading, chipped paint versus one with a vibrant, freshly painted exterior. Which one would catch your eye? The latter, of course! 

Painting your home's exterior instantly enhances its curb appeal, making it more attractive to potential buyers. A well-maintained exterior suggests that the property has been cared for, instilling confidence in prospective buyers from the moment they arrive.

White exterior paint siding chipping badly.First impressions matter, especially in real estate. When you put your home on the market, you want to be sure it stands out positively in potential buyers' minds. 

A professionally painted exterior creates a positive first impression, setting the stage for a memorable viewing experience. It communicates that your home is well-maintained and worth investing in, making buyers more likely to explore further.

2. Increase Home Market Value

Did you know that a fresh coat of paint can significantly increase your home's market value? It's true! 

According to Zillow, in a survey of Zillow Premier Agents, 77% recommended sellers paint their homes.

Also according to Zillow research, a newly painted front door with a black shade alone can increase your home value by $6,000 more than similar homes.

By investing in exterior home painting, you're not only enhancing the aesthetics of your home but also its perceived value in the eyes of buyers. This can translate into a higher selling price and a better return on your investment.

3. Highlight Exterior Architectural Features

Peak of home painted a burgundy shade with lighter beige trim and light brick.Every home has unique architectural features that deserve to be showcased. Whether it's intricate trim work, decorative accents, or charming details, exterior painting can help accentuate these features, adding character and charm to your home. 

A skilled painter knows how to use color and technique to highlight these architectural elements, giving your home a distinct and memorable look that sets it apart from the competition.

You can also get advice from a professional designer. A designer can help you pick the best colors for your home, as well as help you with any other exterior details you would like to improve on your home. 

4. Protect Your Exterior Investment

Beyond aesthetics, exterior home painting also serves a practical purpose: protecting your house from the elements. Harsh weather, UV rays, moisture, and pollutants can take a toll on your home's exterior over time, leading to deterioration and damage. 

A home with damages is a red flag to new home buyers. It will also negatively impact the price of your home.

 A fresh coat of paint acts as a protective barrier, shielding your home from these threats and extending its lifespan. 

Exterior painting is more than a new shade. Exterior painting involves:

  • Surface Cleaning: The first step in preparing your home for painting is to thoroughly clean the exterior surfaces. Dirt, grime, mold, and mildew can accumulate over time, creating a barrier between the paint and the surface. Pressure washing or using a cleaning solution can help remove these contaminants, ensuring better adhesion for the new paint. A professional painting company should do this before beginning any other work.
  • Repairing Cracks and Holes: It’s important that your painting contractor evaluates your exterior walls for any cracks, holes, or other imperfections. These can occur due to settling, weather exposure, or general wear and tear. Painters will use a filler or patching compound to repair these areas, smoothing them out to create a seamless surface. Failing to address cracks and holes can lead to moisture infiltration and paint failure down the line.
  • Replacing Damaged Siding or Trim: If you have damaged siding or trim boards, it's essential to address these issues before painting. Cracked, warped, or rotting wood can compromise the structural integrity of your home and detract from its appearance. Replace any damaged boards with new ones, ensuring a solid foundation for the paint to adhere to.
  • Caulking Gaps and Joints: Proper caulking is essential for sealing gaps and joints around windows, doors, trim, and other areas where different materials meet. Over time, caulking can deteriorate, leading to air and water infiltration. You should inspect the caulking around your home and reapply it as needed to prevent moisture damage and ensure a tight seal.
  • Scraping and Sanding: Peeling or flaking paint should be addressed before applying a new coat. Painters should use a scraper to remove loose paint, taking care not to damage the underlying surface. Once the loose paint has been removed, they will sand the area to smooth out any rough edges and create a uniform surface for painting.
  • Priming Bare Surfaces: Bare wood, metal, or other porous surfaces may require a primer before painting to ensure proper adhesion and coverage. Primer helps seal the surface, preventing stains from bleeding through and providing a stable base for the topcoats. Be sure to choose a primer that’s compatible with the type of paint you'll be using and follow the manufacturer's instructions for application.
  • A Quality Paint: When it comes to exterior painting, using a high-quality paint that is applied correctly at the right thickness (measured in mils) is essential for achieving long-lasting and visually appealing results. High-quality paint not only provides better coverage and color retention but also offers greater durability and resistance to weathering and fading.

By investing in exterior painting now, you're not only enhancing its appearance but also protecting your investment for years to come.

5. Atmosphere of Your Home

Welcome mat outside front door of home painted white.Your home's exterior sets the tone for the entire property. A welcoming and well-maintained exterior invites potential buyers to imagine themselves living there, fostering a sense of warmth and hospitality. 

Whether you opt for a classic color scheme or a more modern palette, exterior painting allows you to create a welcoming atmosphere that resonates with buyers on an emotional level. This emotional connection can be a powerful motivator in their decision-making process.

6. Stay Competitive in the Home Selling Market

In today's competitive real estate market, it's essential to make your home stand out from the crowd. With so many properties competing for buyers' attention, investing in exterior painting can give you a competitive edge. 

By presenting your home in its best possible light, you increase its chances of attracting qualified buyers and securing a faster sale. In a market where first impressions are everything, exterior painting can make all the difference.

Should You Paint the Exterior Of Your Home Before You Sell?

In conclusion, exterior painting is a valuable investment that can help you sell your home faster and at a higher price. Whether you're preparing to sell or simply want to enhance your home's appearance and value, consider the transformative power of exterior painting. 

With the help of a professional painter, like Brush & Roll Painting, you can achieve stunning results that leave a lasting impact on potential buyers in Omaha and increase the overall appeal of your home.

Although you are planning on moving, it’s important that you make the best decisions for your exterior painting project. Click the button below to download your ultimate guide to hiring a painter to eliminate the risk of mistakes and frustrations throughout your project.


Kaylea Kuhlman

Kaylea is the Brush & Roll Painting Content Manager.