Your home’s exterior is its first impression. Whether you’re planning to stay in your home for years to come or thinking about selling, the way your home looks matters. But here’s the problem—Nebraska weather is rough on paint. Brutally hot summers, freezing winters, and everything in between put your home’s exterior to the test year after year. If you’ve ever dealt with peeling, fading, or chipping paint, you know how frustrating it can be. No one wants to invest in an exterior paint job only to have it fail in a few short years.
At Brush & Roll Painting, we’ve been serving homeowners in Omaha since 1996. We understand how important quality paint is when it comes to durability and long-term performance. That’s why we use premium products and take extra steps in prep work to ensure the best results. One of the most common questions we hear is: “Is Benjamin Moore's Aura exterior paint worth the cost?” It’s no secret that Aura is one of the more expensive paints on the market, so homeowners want to know if it’s a smart investment.
In this article, we’ll break down exactly why Benjamin Moore's Aura exterior paint stands out. We’ll explain its unique technology, how it compares to other paints, and if it is worth the higher cost. By the end, you’ll have a clear understanding of whether Aura is the right choice for your home.
What Makes Benjamin Moore Aura Exterior Paint Different?
If you’ve ever seen a paint job that starts fading within a few years, it’s usually because the paint isn’t truly bonding to the surface. Benjamin Moore Aura exterior paint is formulated differently than standard exterior paints. It doesn’t just sit on top of the surface—it embeds itself into it.
This is thanks to Benjamin Moore’s Color Lock® technology. Here’s what makes it special:
- Deeper Bonding – Instead of just coating the surface, Aura’s advanced resin technology allows the paint to grip onto the substrate, sinking in and becoming part of it.
- Fade Resistance – Unlike standard paints that lose vibrancy over time, Aura’s Color Lock® technology ensures that pigments stay locked into the paint film, keeping colors rich and true for years.
- Exceptional Durability – Because of the way Aura embeds into the surface, it resists cracking, peeling, and chipping far better than most exterior paints.
- Superior Moisture Resistance – In Omaha’s humid summers and snowy winters, moisture can be a big problem for exterior paint. Aura’s formulation resists water while still allowing the surface to breathe, preventing issues like blistering and mildew growth.
How Does Aura Compare to Other Exterior Paints?
We’ve painted thousands of homes in Omaha and tested a wide range of paints. While there are plenty of good options out there, Aura consistently outperforms the competition in a few key areas.
1. Self-Priming Formula
Most exterior paints require a separate primer for proper adhesion. Aura, however, is self-priming on most surfaces. This means fewer coats and a more seamless bond to the surface. This not only saves time but also ensures better long-term performance.
2. Thickness & Coverage
Aura’s formulation is thick and highly pigmented. This means it covers exceptionally well in fewer coats. Compared to low to medium-grade exterior paints, Aura often requires one coat less to achieve full coverage.
3. Resistance to Harsh Weather
Nebraska weather is unpredictable, and extreme temperature swings can wreak havoc on exterior paint. Aura’s ability to expand and contract with changing temperatures keeps it from cracking or failing quickly.
Is Aura Exterior Paint by Benjamin Moore Worth the Higher Price?
Aura is undeniably more expensive than many other exterior paints, and this is often the biggest hesitation homeowners have. But let’s break down what you’re actually paying for:
- Longer Lifespan – While standard exterior paints may need to be repainted every 5-7 years, Aura lasts significantly longer, at least 10 years, but 15-20 years if you utilize touch-ups and regular cleaning, saving you money in the long run.
- Less Maintenance – Because it resists fading, cracking, and peeling, you won’t have to deal with as many touch-ups or repairs.
- Better Protection for Your Home – Investing in high-quality paint helps protect the structure of your home from moisture damage and UV exposure.
At Brush & Roll Painting, we believe so strongly in Aura’s performance that we offer a 9-year exterior painting warranty when using this paint. This includes annual touch-ups for the life of the warranty, ensuring your home continues to look its best for years to come.
Who Should Choose Benjamin Moore Aura Exterior Paint?
Aura is ideal for homeowners who:
- Want paint that will last longer and require fewer repaints.
- Live in Omaha and need a paint that can withstand extreme weather changes.
- Care about maintaining their home’s curb appeal with rich, fade-resistant colors.
- Prefer high-quality, low-maintenance solutions over short-term savings.
When Aura Might Not Be the Right Fit
While Aura is an outstanding product, it may not be the best choice if you’re looking for a budget-friendly option. If you plan on moving soon and just need a fresh coat of paint to boost curb appeal for a sale, a less expensive exterior paint may make more sense.
Painting Omaha Home Exterior with Aura by Benjamin Moore
Choosing the right exterior paint is a decision that impacts not only the appearance of your home but also its long-term protection. If you’re tired of seeing your home’s paint fade, chip, or peel after just a few years, investing in premium exterior paint like Benjamin Moore Aura is worth considering.
The way Aura embeds into the surface ensures a strong, lasting bond that holds up against Omaha’s tough weather conditions. Benjamin Moore’s Color Lock® technology keeps colors rich, while its durability means fewer repaints and less maintenance. Yes, it costs more upfront, but the long-term benefits—fewer repaints, better protection, and a warranty-backed application—make it a smart choice for many homeowners.
If you’re planning an exterior painting project and want to ensure a long-lasting, professional finish, Brush & Roll Painting is here to help. Click the button below to get a quote and let’s talk about the best paint choice for your home.
To learn how much your project will cost with painting your home with Aura by Benjamin Moore, click the button below!
