--- title: Is Benjamin Moore Aura Exterior Paint Worth It? description: Should you upgrade your exterior paint to Aura by Benjamin Moore? Click here to read more. image: https://blog.brushandrollpainting.com/hubfs/IMG_8085.jpg --- [Skip to main content](https://blog.brushandrollpainting.com/is-benjamin-moore-aura-exterior-paint-worth-it#maincontent) [ «  Learning Center ](https://brushandrollpainting.com/learning-center) # Is Benjamin Moore Aura Exterior Paint Worth It? March 12th, 2025 4 min read By [Kaylea Kuhlman](https://blog.brushandrollpainting.com/author/kaylea-kuhlman-content-manager) ![Aura Exterior paint gallon by Benjamin Moore.](https://blog.brushandrollpainting.com/hs-fs/hubfs/IMG_8085.jpg?width=2048&height=1365&name=IMG_8085.jpg) Your home’s exterior is its first impression. Whether you’re planning to stay in your home for years to come or thinking about selling, the way your home looks matters. But here’s the problem—Nebraska weather is rough on paint. Brutally hot summers, freezing winters, and everything in between put your home’s exterior to the test year after year. If you’ve ever dealt with peeling, fading, or chipping paint, you know how frustrating it can be. No one wants to invest in an exterior paint job only to have it fail in a few short years. At [Brush & Roll Painting](https://brushandrollpainting.com/), we’ve been serving homeowners in Omaha since 1996. We understand how important quality paint is when it comes to durability and long-term performance. That’s why we use premium products and take extra steps in prep work to ensure the best results. One of the most common questions we hear is: “Is [Benjamin Moore](http://benjaminmoore.com)'s Aura exterior paint worth the cost?” It’s no secret that Aura is one of the more expensive paints on the market, so homeowners want to know if it’s a smart investment. In this article, we’ll break down exactly why [Benjamin Moore's Aura exterior paint](https://www.benjaminmoore.com/en-us/interior-exterior-paints-stains/product-catalog/awep/aura-exterior-paint) stands out. We’ll explain its unique technology, how it compares to other paints, and if it is worth the higher cost. By the end, you’ll have a clear understanding of whether Aura is the right choice for your home. ## What Makes Benjamin Moore Aura Exterior Paint Different? If you’ve ever seen a paint job that starts fading within a few years, it’s usually because the paint isn’t truly bonding to the surface. Benjamin Moore Aura exterior paint is formulated differently than standard exterior paints. It doesn’t just sit on top of the surface—it embeds itself into it. This is thanks to Benjamin Moore’s Color Lock® technology. Here’s what makes it special: - **Deeper Bonding** – Instead of just coating the surface, Aura’s advanced resin technology allows the paint to grip onto the substrate, sinking in and becoming part of it. - **Fade Resistance** – Unlike standard paints that lose vibrancy over time, Aura’s Color Lock® technology ensures that pigments stay locked into the paint film, keeping colors rich and true for years. - **Exceptional Durability** – Because of the way Aura embeds into the surface, it resists cracking, peeling, and chipping far better than most exterior paints. - **Superior Moisture Resistance** – In Omaha’s humid summers and snowy winters, moisture can be a big problem for exterior paint. Aura’s formulation resists water while still allowing the surface to breathe, preventing issues like blistering and mildew growth. ![Aura exterior paint by Benjamin Moore going through a spray pump outside of a house in Omaha, NE.](https://blog.brushandrollpainting.com/hs-fs/hubfs/IMG_6994-2.jpg?width=552&height=368&name=IMG_6994-2.jpg) ### How Does Aura Compare to Other Exterior Paints? We’ve painted thousands of homes in Omaha and tested a wide range of paints. While there are plenty of good options out there, Aura consistently outperforms the competition in a few key areas. #### **1. Self-Priming Formula** Most exterior paints require a separate primer for proper adhesion. Aura, however, is self-priming on most surfaces. This means fewer coats and a more seamless bond to the surface. This not only saves time but also ensures better long-term performance. #### **2. Thickness & Coverage** Aura’s formulation is thick and highly pigmented. This means it covers exceptionally well in fewer coats. Compared to low to medium-grade exterior paints, Aura often requires one coat less to achieve full coverage. #### **3. Resistance to Harsh Weather** Nebraska weather is unpredictable, and extreme temperature swings can wreak havoc on exterior paint. Aura’s ability to expand and contract with changing temperatures keeps it from cracking or failing quickly. [![How Much Does It Cost To Paint Your House? Before you get quotes for your home painting project, you deserve to know what to expect ahead of time.    Click the button below to plug in your project details and get the exact price range you can expect for your exterior painting project.  ](https://no-cache.hubspot.com/cta/default/7973434/interactive-182813250405.png) ](https://blog.brushandrollpainting.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIldHzqq67I2wnUormbl9oiK1wPj24XmuZBzOu7clBAEFP6C9WTeH5gd3kZHgBjnR8TEBJrq7BE9sey29kfEsx6M2mmDqe10LN7LxBQGWRnRc4SRHLBWGZiw9Mw%2BbR%2Bl4iuepy%2F22hjYOCtfqwu9WGTwKXY%2FNEnJNqyevAulhF0YgwH7Yn7UaFbQTwQdEfT7tkJDfEOzjub&webInteractiveContentId=182813250405&portalId=7973434) ## Is Aura Exterior Paint by Benjamin Moore Worth the Higher Price? Aura is undeniably more expensive than many other exterior paints, and this is often the biggest hesitation homeowners have. But let’s break down what you’re actually paying for: - **Longer Lifespan** – While standard exterior paints may need to be repainted every 5-7 years, Aura lasts significantly longer, at least 10 years, but 15-20 years if you utilize touch-ups and regular cleaning, saving you money in the long run. - **Less Maintenance** – Because it resists fading, cracking, and peeling, you won’t have to deal with as many touch-ups or repairs. - **Better Protection for Your Home** – Investing in high-quality paint helps protect the structure of your home from moisture damage and UV exposure. At [Brush & Roll Painting](https://brushandrollpainting.com/), we believe so strongly in Aura’s performance that we offer a **9-year exterior painting warranty** when using this paint. This includes annual touch-ups for the life of the warranty, ensuring your home continues to look its best for years to come. ![Painter spraying light brown paint against the outside of a house in Omaha, NE using Aura by Benjamin Moore.](https://blog.brushandrollpainting.com/hs-fs/hubfs/IMG_8639.jpg?width=567&height=378&name=IMG_8639.jpg) ## Who Should Choose Benjamin Moore Aura Exterior Paint? Aura is ideal for homeowners who: - Want paint that will last longer and require fewer repaints. - Live in Omaha and need a paint that can withstand extreme weather changes. - Care about maintaining their home’s curb appeal with rich, fade-resistant colors. - Prefer high-quality, low-maintenance solutions over short-term savings. ### When Aura Might Not Be the Right Fit While Aura is an outstanding product, it may not be the best choice if you’re looking for a budget-friendly option. If you plan on moving soon and just need a fresh coat of paint to boost curb appeal for a sale, a less expensive exterior paint may make more sense. ## Painting Omaha Home Exterior with Aura by Benjamin Moore  Choosing the right exterior paint is a decision that impacts not only the appearance of your home but also its long-term protection. If you’re tired of seeing your home’s paint fade, chip, or peel after just a few years, investing in premium exterior paint like Benjamin Moore Aura is worth considering. The way Aura embeds into the surface ensures a strong, lasting bond that holds up against Omaha’s tough weather conditions. Benjamin Moore’s Color Lock® technology keeps colors rich, while its durability means fewer repaints and less maintenance. Yes, it costs more upfront, but the long-term benefits—fewer repaints, better protection, and a warranty-backed application—make it a smart choice for many homeowners. If you’re planning an exterior painting project and want to ensure a long-lasting, professional finish, [Brush & Roll Painting](https://brushandrollpainting.com/) is here to help. Click the button below to **get a quote** and let’s talk about the best paint choice for your home. [![GET A QUOTE](https://no-cache.hubspot.com/cta/default/7973434/c191e76f-b1ae-40ef-97b0-79ddd9b97ab7.png)](https://cta-redirect.hubspot.com/cta/redirect/7973434/c191e76f-b1ae-40ef-97b0-79ddd9b97ab7) To learn how much your project will cost with painting your home with Aura by Benjamin Moore, click the button below! [![Price Your Exterior Painting Project](https://no-cache.hubspot.com/cta/default/7973434/afee9a9c-d7a4-4516-9cdb-ab724c191887.png)](https://cta-redirect.hubspot.com/cta/redirect/7973434/afee9a9c-d7a4-4516-9cdb-ab724c191887) [ Kaylea Kuhlman ](https://blog.brushandrollpainting.com/author/kaylea-kuhlman-content-manager) Kaylea is the Content Manager at Brush & Roll Painting, where she leads the company’s marketing strategy, content creation, and brand messaging. She graduated summa cum laude from the University of Nebraska at Omaha with a degree in Journalism and Media Communications and a minor in Marketing, combining strong writing skills with a clear understanding of how to connect with homeowners. Since joining Brush & Roll Painting at the end of 2022, Kaylea has played a key role in shaping how the company communicates with its customers. She works closely with the team to turn real, on-the-job experience into helpful, easy-to-understand content that answers the questions homeowners are already asking. Her approach focuses on clarity, honesty, and making sure people feel confident before starting a painting project. Kaylea’s work helps bridge the gap between technical painting knowledge and everyday decision-making. Whether it’s explaining the difference between paint finishes, helping homeowners choose the right cabinet color, or breaking down what to expect from a professional painting process, her goal is always the same: to make the process feel simple and stress-free. Topics Kaylea Covers: Kaylea writes and creates content across all areas of residential painting, including: -Interior painting (walls, ceilings, trim, and woodwork) -Exterior painting and maintenance -Cabinet painting and refinishing -Deck staining and wood care -Paint colors, finishes, and design decisions -What to expect when hiring a professional painter -Common homeowner questions, concerns, and mistakes to avoid Her content is designed to give homeowners clear answers, set realistic expectations, and help them make confident decisions about their home. 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April 24th, 2026|4 min read ](https://blog.brushandrollpainting.com/can-you-change-all-cabinets-to-soft-close-hinges) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kaylea Kuhlman", "url" : "https://blog.brushandrollpainting.com/author/kaylea-kuhlman-content-manager" }, "dateModified" : "2025-03-12T14:08:50.241Z", "datePublished" : "2025-03-12T14:08:50.000Z", "headline" : "Is Benjamin Moore Aura Exterior Paint Worth It?", "image" : [ "https://blog.brushandrollpainting.com/hubfs/IMG_8085.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.brushandrollpainting.com/is-benjamin-moore-aura-exterior-paint-worth-it", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.brushandrollpainting.com/hubfs/logo-1.png" }, "name" : "Brush & Roll Painting" } } ```